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Senior Engagement Manager at Kapta
Jennifer is a Senior Engagement Manager at Kapta

Setting the Foundation for Your Customer Strategy with a SWOT Analysis

Creating a long-term plan for every client in your company's…

Account Management Tools to Simplify the KAM Process

Retaining clients requires more than good reactive support and…

What's Missing in Your Customer Success Software?

Lack of visibility is one of the biggest problems impacting key…

5 Things to Look for in a Strategic Account Planning Software

Relationships are at the core of every account. But it takes…

How CRM Integration Is Changing the Strategic Account Planning Process

Fragmented processes can cost your organization a lot of money…

Tools Every Account Manager Should Be Using and How To Wield Them Effectively

There’s a tool for every job or task. Carpenters use things like…

4 Critical Components of High Performing Account Management

According to research by Rain Group, organizations that are best…

Critical Behaviors your team must adopt to get the most from Key Account Management software

Key Account Management (KAM) is an essential function in your…

Creating Personalized Touchpoints With Strategic Accounts When Meeting in Person Isn’t an Option

The last year has forced most of us to get very comfortable…

Three Tips For Key Account Managers To Impress in Your Next One-On-One

If you were working in sales last year you sure earned your…

How Analytics is Improving Strategic Account Management

Psychology 101 tells us that responding with reinforcement when…

Interview Questions to Help You Identify The Best Account Management Talent

Poor hiring decisions can be quite expensive. The costs involved…

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