The Fundamental Guide to Account Planning

Key account management is as much a science as it is an art.…

Tools Every Account Manager Should Be Using and How To Wield Them Effectively

There’s a tool for every job or task. Carpenters use things…

4 Critical Components of High Performing Account Management

According to research by Rain Group, organizations that are…

Tips to Onboard Your Account Managers More Effectively

Customers hate account turnover. It usually means that they…

To Be a Better Account Manager, Be A Better Storyteller

As an account manager, you listen to your clients’ problems…

When an Account Manager Leaves Your Team, How Big a Gap Is Left?

It is estimated that people change jobs an average of 12 times

Tips for Getting Off to a Good Start with Your New Strategic Accounts

For better or worse accounts get shaken up at the beginning…

Account Managers: Close out the Year Strong

It’s the final quarter of the year—time to assess where you…

Are You Managing Your Accounts? Or are THEY Managing YOU? Five Questions to Ask

If you’re an account manager, you should always be asking…

Make Your Account Reviews Count: Your guide to leading account reviews that drive client satisfaction and open the door to organic growth

Don’t just check the box. Move the needle. Account reviews…

Team Building Inspiration for your Key Account Managers

We talk a lot about customer engagement here at Kapta, and…

Are You Purposeful With Your Account Plans?

Being purposeful can mean a variety of different things to…

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