10 Must-Have Skills to Champion Your Account Management Team

The Role of Strategic Leadership in Driving Growth and Success …

Mastering Customer Engagement: A Complete Guide to Drive Growth & Loyalty

Introduction to Customer Engagement Customer engagement has…

Transforming Organizations: Lessons from John Kotter's Change Model

John Kotter's 8-Step Change Model guides organizational change,…

Maximizing Customer Lifetime Value: The Power of Customer Bonding

Discover why customer joy won't increase retention and how to…

Assembling a Stellar Account Management Team

Are you consistently helping your top customers achieve…

How Emotional Intelligence Boosts Key Account Management Success

Do your account managers have the soft skills to succeed?

The Evolution of Key Account Management Practices

Key account management (KAM) has changed. Have you adjusted your…

Completing a White Space Analysis to Increase Customer Retention and Growth

Are you leveraging customer retention and expansion as a growth…

How Account Management Teams Can Win Big in 2024

It’s time for account managers to position themselves to win big…

Salesforce is Not Suited for Account Management

Are you forcing your account managers to use pre-sale tools to…

How Tech-Enabled Customer Engagement Teams Boost Retention

Are you relying too heavily on cost-cutting to boost earnings…

How Account Managers Can Master Difficult Conversations

Customer engagement is a high-stakes venture. Account managers…

Subscribe to the Kapta newsletter