An Intro to Key Account Management
If you struggle to understand what key account management is and why it’s important for business, we don’t blame you. While the process and software that make it possible are still relatively new, key account management is growing in importance by the day. The quicker you learn to manage key accounts, the quicker you can reap the benefits.
At its core, key account management is all about gaining a deep understanding of your most valuable customers so you can provide them maximum value. It takes time to understand their biggest pain points and strategize solutions to their most limiting challenges before you can help them achieve their goals.
Key account management software aims to simplify the process so you have clear insight into key accounts, making it easier to act swiftly on their behalf, create game-changing account plans, and measure their success in real-time.
To get you started on your key account management journey, we’ve compiled three simple resources. Choose from the resources below to learn more about what Kapta is all about.
What is Key Account Management?
It’s about providing win-win outcomes and maximum value for the customers who are most strategic to your business. Read more about our definition of Key Account Management.
The CEO’s Guide to Key Account Management
The CEO’s Guide to Key Account Management is the how, what and why of customer engagement and what it means for your business. Targeted toward CEOs and senior executives.
5 Common Pain Points of KAM
Understand the common challenges that nearly every Account Manager has dealt with during their career. And what to do about them.
The Fundamental Guide to Account Planning
Create a consistent approach to how you build background information on critical clients, develop a sales approach, and build a relationship based on proactive management and support.
Your Guide to Account Management Software in 2022
Take your account management team to the next level with account health reports, SWOT analysis tools, integrations, and more.
How the Key Account Management Process Feeds into KAM Software
Explore the KAM process roadmap and all of the tools for your key account team to focus more on building strong relationships.
Your Step-by-Step Guide to Lowering Your Customer Churn Rate
Understand every aspect of churn from what exactly it is, how to track it, how to reduce it, and how to manage churn so you can get insight as to when and why churn happens and inform future decisions you’ll make for your business.
Your Guide to the Key Account Management Maturity Model
Learn what is a maturity model and how the KAM model will help assess your KAM programs and provide insights with what systems you need to help you build the strongest account management team possible.