The Fundamental Guide to Account Planning

Key account management is as much a science as it is an art.…

Are You Utilizing Strategic Account Mapping Successfully?

The relationship you form and maintain with decision-makers…

Why Modern Businesses Have Adopted New Account Planning Methods

System management is the backbone of creating standardized,…

The Role of Automation in Strategic Account Planning

You know that building real, human relationships with your…

Do's and Don'ts When Creating a Key Account Plan Template

Good relationships are the only way to hold onto hard-won…

What Is a Key Account Plan, and How Does it Affect Your Bottom Line?

No matter how long you’ve been doing business, everyone is…

Built to Last: How Strong Account Plans Reduce Customer Churn

In a recession, every customer is at higher risk of churn. So…

Building a Value-Based Account Plan

Account plans not only serve as a map to lead your account to…

The Four Pillars of Building a Strong Account Plan

Do you know what goes into a strong account plan? If you…

What Does an Account Plan Really Do for Your Relationship with the Customer?

If you’ve read any of the numerous articles on the Kapta…

The 90-minute Account Plan: a Playbook for Key Account Success

How many key account managers out there dread account plans?…

Take Action Based on Customer Feedback

Key Account Managers (KAMs) have a lot to do. But, the focus…

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