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What Is a Key Account Plan, and How Does it Affect Your Bottom Line?

No matter how long you’ve been doing business, everyone is…

Built to Last: How Strong Account Plans Reduce Customer Churn

In a recession, every customer is at higher risk of churn. So…

Building a Value-Based Account Plan

Account plans not only serve as a map to lead your account to…

The Four Pillars of Building a Strong Account Plan

Do you know what goes into a strong account plan? If you…

What Does an Account Plan Really Do for Your Relationship with the Customer?

If you’ve read any of the numerous articles on the Kapta…

The 90-minute Account Plan: a Playbook for Key Account Success

How many key account managers out there dread account plans?…

Take Action Based on Customer Feedback

Key Account Managers (KAMs) have a lot to do. But, the focus…

Action Planning for Key Account Managers

When you get to work in the morning, you probably think about…

What Makes a Good Account Plan?

Creating an account plan for your key accounts is crucial to…

How the Best Account Managers Achieve Success with Warwick Brown

I’m really excited to share a fantastic interview I conducted…

Why It’s Important to Write Down Your Account Plan

Key account managers (KAMs) are always working together with…

Account Planning: Tips and Tricks for Long-Term Success

Unless you’re willing to understand your customers and…

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