What Is a Key Account Plan, and How Does it Affect Your Bottom Line?
No matter how long you’ve been doing business, everyone is…
June 2, 2021
Built to Last: How Strong Account Plans Reduce Customer Churn
In a recession, every customer is at higher risk of churn. So…
November 16, 2020
Building a Value-Based Account Plan
Account plans not only serve as a map to lead your account to…
June 3, 2019
The Four Pillars of Building a Strong Account Plan
Do you know what goes into a strong account plan? If you already…
April 29, 2019
What Does an Account Plan Really Do for Your Relationship with the Customer?
If you’ve read any of the numerous articles on the Kapta blog,…
April 9, 2019
The 90-minute Account Plan: a Playbook for Key Account Success
How many key account managers out there dread account plans?…
October 29, 2018
Take Action Based on Customer Feedback
Key Account Managers (KAMs) have a lot to do. But, the focus is…
September 6, 2018
Action Planning for Key Account Managers
When you get to work in the morning, you probably think about…
June 18, 2018
What Makes a Good Account Plan?
Creating an account plan for your key accounts is crucial to not…
May 31, 2018
How the Best Account Managers Achieve Success with Warwick Brown
I’m really excited to share a fantastic interview I conducted…
May 24, 2018
Why It’s Important to Write Down Your Account Plan
Key account managers (KAMs) are always working together with…
May 3, 2018
Account Planning: Tips and Tricks for Long-Term Success
Unless you’re willing to understand your customers and approach…
October 4, 2017