What Does an Account Plan Really Do for Your Relationship with the Customer?

If you’ve read any of the numerous articles on the Kapta blog,…

The 90-minute Account Plan: a Playbook for Key Account Success

How many key account managers out there dread account plans?…

Take Action Based on Customer Feedback

Key Account Managers (KAMs) have a lot to do. But, the focus is…

Action Planning for Key Account Managers

When you get to work in the morning, you probably think about…

What Makes a Good Account Plan?

Creating an account plan for your key accounts is crucial to not…

How the Best Account Managers Achieve Success with Warwick Brown

I’m really excited to share a fantastic interview I conducted…

Why It’s Important to Write Down Your Account Plan

Key account managers (KAMs) are always working together with…

Account Planning: Tips and Tricks for Long-Term Success

Unless you’re willing to understand your customers and approach…

How to Do Key Account Relationship Mapping Like a Pro

Contact mapping is one of the critical activities of most…

Collaborate! Three Ways to Enhance Your Key Account Partnership

The best endorsements come from your existing customers. What…

3 Ways to Use Active Key Account Planning

Being a Key Account Manager (KAM) involves a lot of proactive…

Summer Slowdown? 3 Ways to Recharge Your KAM Program

Summer tends to be slow for many businesses, but don’t assume…

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