Why It’s Important to Write Down Your Account Plan

Key account managers (KAMs) are always working together with…

Account Planning: Tips and Tricks for Long-Term Success

Unless you’re willing to understand your customers and approach…

How to Do Key Account Relationship Mapping Like a Pro

Contact mapping is one of the critical activities of most…

Collaborate! Three Ways to Enhance Your Key Account Partnership

The best endorsements come from your existing customers. What…

3 Ways to Use Active Key Account Planning

Being a Key Account Manager (KAM) involves a lot of proactive…

Summer Slowdown? 3 Ways to Recharge Your KAM Program

Summer tends to be slow for many businesses, but don’t assume…

Account Planning: Show the Customer You Care

I know lots of Account Managers who dread the annual (or…

Proactive Account Planning: Driving Strategically Towards Success

The beginning of the year is commonly a time when we re-evaluate…

Kapta’s Complete Guide to Successful Account Planning in 2017

2017 is here and there is no time like the present to start your…

Account Planning Tips for The Holidays

The holiday season is in full swing and many customers are…

6 Ways to Keep Top Customers Happy Through Account Planning

Successful account planning requires a key account executive to…

Proactive Outreach: The Key to Successful Account Planning

Successful account planning requires an ongoing proactive…

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