5 Things to Look for in a Strategic Account Planning Software

Relationships are at the core of every account. But it takes…

How CRM Integration Is Changing the Strategic Account Planning Process

Fragmented processes can cost your organization a lot of…

Your Key Account Management Tech Stack (and Tech Hacks)

There are 3 pillars to building a truly customer-centric Key…

Your CRM is Not Enough: Why Companies are Using Dedicated KAM Software to Build Customer Engagement

In our line of work, we talk to all kinds of people, from all…

CRM and Kapta: Making the Most of Both Platforms

Many of our customers use Salesforce and/or other CRM tools…

Invest in Key Account Management Software, Not your CRM

Without the right tools, you can’t be nearly as effective,…

How Much is Your CRM Really Costing You?

We hate to break it to you, but you’re spending too much on…

Why Your CRM Isn’t The Right Software Tool for Key Account Management and Customer Engagement

As we work through the first quarter of 2019, you might have…

Are You Prepared for the Next Recession?

Surviving what might be the toughest year in living economic…

Why Your CRM Isn’t Enough for Successful Key Account Management

A company can grow in one of two ways. It can add new…

Key Account Managers Deserve More Than a Traditional CRM

Why are account teams stuck using tools that weren’t designed…

Continuous Relationship Management is the Responsibility of the Entire Company

In most B2B companies today, account management or Key…

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