About

CEO at Kapta
Alex Raymond is the CEO of Kapta.

What Is the Difference Between Key Account Management and CRM?

One of the questions I hear a lot when I tell people about Kapta…

Key Account Management: Finding Proactive Ways to Establish Customer Success Plans

When it comes to your B2B business, you surely know how…

10 Ideas to Drive More Sales from your Key Accounts

It’s easy forget that often the fastest and simplest route to…

Keys to Account Management with Ed Powers

Keys to Account Management with Ed Powers 11 Keys to…

How to Protect your Revenue in Uncertain Economic Times

The State of Affairs I’m sure you’ve noticed that words like…

Why the Joint Success Plan will benefit your Key Account relationships

It’s easy to forget that business accounts are about people, not…

6 Account Management Myths (versus Reality)

Myth #1: A computer can do my job. Reality: Account management…

Cranky Customer Brain Decoder [Infographic]

Do you know what your customers are really thinking? Use this…

The Secret Powers of Account Managers

At Kapta, we pose a question to all businesses:

Top 5 Questions All Account Managers Should Be Asking Themselves

Do You Know the 3 Primary Goals For Your Customer?

All Account Managers should be asking this question to…

How Account Managers With High-Value Customers Can Level-Up

Today Key Account Managers of high-value accounts face…

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