About

CEO at Kapta
Alex Raymond is the CEO of Kapta.

Top 15 Customer Success Writers to Follow on Twitter

One of the best ways to improve your skills as a Key Account…

VOC vs. Customer Surveys: Which Forms Better Strategic Relationships?

As a key account manager, your main focus is on finding new ways…

Proactive Outreach: The Key to Successful Account Planning

Successful account planning requires an ongoing proactive…

5 Account Planning Strategies That Bolster Customer Satisfaction

Key account planning is a process that is beneficial to key…

Account Planning Tips for Key Account Managers

One thing that all great key account managers have in common is…

4 VOC Questions Every Key Account Manager Should Ask

As a key account manager, how do you survey your clients to see…

How Tracking Customer Goals Can Help Your Business Win Big

82% of people have stopped doing business with a company…

How to Use Net Promoter Scores to Better Understand Your Customers

One of the most important pieces of information for key account…

Addressing Unique Challenges Facing Key International Account Managers

The process of designing a strategic plan for an international…

Win Your Customers Over and Over Again

When you’re into key account management up to your ears, it’s…

4 Ways to Strengthen Relationships and Improve Key Account Planning

Picture this: It’s the Monday morning Account Planning meeting,…

Keep Your Top Clients Engaged With Strategic Key Account Planning

Effective key account planning should always include a strategic…

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