How to Improve Account Planning and Win the Loyalty of Your Key Accounts
Developing an effective strategy for a customer requires a key…
June 13, 2016
5 Steps to More Proactive Key Account Planning
Key account management can present a number of challenges. Pain…
June 6, 2016
The Power of Voice of Customer Mapping in Key Account Management
What is Voice of Customer (VOC)? Voice of Customer is a hidden…
May 31, 2016
3 Ways to Track Your Key Customers’ Goals
Key account managers should always consider customer goals ahead…
May 23, 2016
A How-To Guide to Relationship Mapping for Key Accounts
In key account management (KAM), relationships are everything.…
May 16, 2016
The Rise of Account-Based Customer Success
The buzzword “account-based” was first seen in the marketing…
May 4, 2016
Building Relationships: An Essential For Great Account Planning
When it comes to key account management (KAM), good account…
April 25, 2016
How to Map Relationships for Key Account Success
Building strong, long-lasting relationships is one of the…
April 18, 2016
Strategic Planning: A Critical Skill For Key Account Managers
Within the last decade, Key Account Management (KAM) has driven…
April 10, 2016
Nurturing and Problem-Solving Your Key Accounts
When a customer has been with you for a long time or has brought…
April 4, 2016
What is the Role of a Key Account Manager?
More and more companies are beginning to see the value of key…
March 27, 2016
How to Keep Your Value Proposition Top of Mind for your Key Accounts
Key Account Management (KAM), according to a Harvard Business…
March 21, 2016