About

CEO at Kapta
Alex Raymond is the CEO of Kapta.

The Most Powerful Question to Ask Your Key Accounts

If you’re a key account manager, you’re probably overwhelmed…

Key Account Planning: Taking Stock and Improving Performance

If annual key account planning isn’t something that your company…

How Secure Are Your Key Accounts?

As a key account manager, it’s important to always keep this…

4 Important Differences Between Key Accounts and Sales

Every organization wants their customers to see them as…

4 Skills Every Successful Key Account Manager Needs

Key account managers (KAMs) play an integral role in the ongoing…

How to Keep your Key Account Managers from Only Chasing Checks

Your key account managers are the unsung heroes of your B2B…

How to Know When a Key Account is at Risk

Knowing when a key account is at risk is an art form of sorts,…

What’s the Difference Between Key Account Management and Customer Success?

As many businesses are moving from large sales and support teams…

Why Your QBRs Suck

It’s the end of the year again and all of your top customers…

Questions to Ask Your Key Accounts: Understanding Your Most Valuable Customers

Looking at the most valuable customers for your business, do you…

What Is the Difference Between Key Account Management and CRM?

One of the questions I hear a lot when I tell people about Kapta…

Key Account Management: Finding Proactive Ways to Establish Customer Success Plans

When it comes to your B2B business, you surely know how…

Subscribe to the Kapta newsletter