4 Ways to Strengthen Relationships and Improve Key Account Planning

Picture this: It’s the Monday morning Account Planning meeting,…

Keep Your Top Clients Engaged With Strategic Key Account Planning

Effective key account planning should always include a strategic…

10 Tips for Successful Key Account Management

In a romantic comedy, the story ends when the couple says “I…

How to Improve Account Planning and Win the Loyalty of Your Key Accounts

Developing an effective strategy for a customer requires a key…

5 Steps to More Proactive Key Account Planning

Key account management can present a number of challenges. Pain…

The Power of Voice of Customer Mapping in Key Account Management

What is Voice of Customer (VOC)? Voice of Customer is a hidden…

3 Ways to Track Your Key Customers’ Goals

Key account managers should always consider customer goals ahead…

A How-To Guide to Relationship Mapping for Key Accounts

In key account management (KAM), relationships are everything.…

Building Relationships: An Essential For Great Account Planning

When it comes to key account management (KAM), good account…

How to Map Relationships for Key Account Success

Building strong, long-lasting relationships is one of the…

Strategic Planning: A Critical Skill For Key Account Managers

Within the last decade, Key Account Management (KAM) has driven…

Nurturing and Problem-Solving Your Key Accounts

When a customer has been with you for a long time or has brought…

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