3 Ways to Track Your Key Customers’ Goals

Key account managers should always consider customer goals ahead…

A How-To Guide to Relationship Mapping for Key Accounts

In key account management (KAM), relationships are everything.…

Building Relationships: An Essential For Great Account Planning

When it comes to key account management (KAM), good account…

How to Map Relationships for Key Account Success

Building strong, long-lasting relationships is one of the…

Strategic Planning: A Critical Skill For Key Account Managers

Within the last decade, Key Account Management (KAM) has driven…

Nurturing and Problem-Solving Your Key Accounts

When a customer has been with you for a long time or has brought…

What is the Role of a Key Account Manager?

More and more companies are beginning to see the value of key…

How to Keep Your Value Proposition Top of Mind for your Key Accounts

Key Account Management (KAM), according to a Harvard Business…

What Keeps Key Account Managers up at Night? Strategizing for Customer Retention

There are many things that keep key account managers up at…

6 Ways to Get More Revenue from Your Key Accounts

Key Account Management (KAM) has had a major impact on the…

The Most Powerful Question to Ask Your Key Accounts

If you’re a key account manager, you’re probably overwhelmed…

Key Account Planning: Taking Stock and Improving Performance

If annual key account planning isn’t something that your company…

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