What is the Role of a Key Account Manager?

More and more companies are beginning to see the value of key…

How to Keep Your Value Proposition Top of Mind for your Key Accounts

Key Account Management (KAM), according to a Harvard Business…

What Keeps Key Account Managers up at Night? Strategizing for Customer Retention

There are many things that keep key account managers up at…

6 Ways to Get More Revenue from Your Key Accounts

Key Account Management (KAM) has had a major impact on the…

The Most Powerful Question to Ask Your Key Accounts

If you’re a key account manager, you’re probably overwhelmed…

Key Account Planning: Taking Stock and Improving Performance

If annual key account planning isn’t something that your company…

How Secure Are Your Key Accounts?

As a key account manager, it’s important to always keep this…

4 Important Differences Between Key Accounts and Sales

Every organization wants their customers to see them as…

4 Skills Every Successful Key Account Manager Needs

Key account managers (KAMs) play an integral role in the ongoing…

Why a Clear Definition of Key Accounts is Critical to Success

When helping a new client to get started on KAM or to improve an…

How to Know When a Key Account is at Risk

Knowing when a key account is at risk is an art form of sorts,…

What’s the Difference Between Key Account Management and Customer Success?

As many businesses are moving from large sales and support teams…

Subscribe to the Kapta newsletter