About

CEO at Kapta
Alex Raymond is the CEO of Kapta.

Kapta’s Complete Guide to Successful Account Planning in 2017

2017 is here and there is no time like the present to start your…

What’s the Difference Between Key Account Management and Customer Success?

Key account management. Customer service. Customer success.…

Account Planning Tips for The Holidays

The holiday season is in full swing and many customers are…

5 Tips for Conducting More Powerful and Valuable QBRs

We’ve said it before and we’ll say it again: your QBRs suck and…

A 6-Step Guide to Successful Key Account Transitions

One of the greatest challenges facing key account managers is…

How to Win the War Against Boring Quarterly Business Reviews

The Quarterly Business Review: An Underutilized Opportunity for…

How to Build a More Effective Key Account Strategy

Key account planning isn’t only about making deals. It’s also…

6 Ways to Keep Top Customers Happy Through Account Planning

Successful account planning requires a key account executive to…

12 Tips to Understanding Key Account Management: How to “Get it Right”

Richard Ilsley’s Executive Briefing Paper on Key Account…

Customer Success for Non-SaaS Companies: 3 Big Reasons to Hop on Board

Did you know that by 2020, customer experience will overtake…

How VOC Differs from Customer Satisfaction Surveys

Some people confuse Voice of Customer (VOC) with customer…

8 Customer Success Blogs Every Key Account Manager Should Read

Customer Success is one of the biggest buzzwords floating around…

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