About

CEO at Kapta
Alex Raymond is the CEO of Kapta.

Creating Trust within Customer Relationships to Rise Above Your Competition

Building any relationship with another person requires building…

Are You Prepared for the Next Recession?

Surviving what might be the toughest year in living economic…

Why Your CRM Isn’t Enough for Successful Key Account Management

A company can grow in one of two ways. It can add new customers…

What We Learned About Strategic Account Management In 2018

As 2019 fast approaches and 2018 starts to look like a distant…

Quick Summary of the CSO Insights 2018-2019 Sales Performance Survey

CSO Insights (part of Miller Heiman) just released their…

How To Get Funding And Resources For Your Strategic Account Management Program In 2019

As we look ahead to 2019, you’re probably already making your…

The Balanced Strategic Account Team

In the age of big superhero blockbuster films coming out…

A Strategic Account Manager Job Description You Can Steal (and Post)

Strategic Account Managers are an integral part of every…

How to Tell If You’re Well-Suited to Be a Key Account Manager

Being a key account manager is one of the highest achievements…

How to Get Stellar Customer Feedback through a Voice of Customer Process

One of the cornerstones of key account management is Voice of…

Why Emotions Still Rule When It Comes to Customer Decision-Making

Although we’d all like to think of ourselves as rational…

4 Customer Success Tools to Achieve Value-Based Outcomes

Customer success doesn’t come without a fair amount of…

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