About

CEO at Kapta
Alex Raymond is the CEO of Kapta.

KAMCon 2018: What Did We Learn? Tools, Technology, Techniques – Oh My!

What happens when you put a bunch of account managers, customer…

KAMcon 2018: Day 1 Recap

KAMCon, hosted by Kapta, is the premier Key Account Management…

5 Key Account Management Myths vs. Facts (and what to do about them)

No matter what industry you work in, there are bound to be myths…

How to Tell If You Should Invest in Key Account Management

So, you’ve stumbled upon this website, read a few of our blog…

15 Key Account Management Influencers on LinkedIn

LinkedIn is one of my favorites for keeping up on the latest…

Co-Creating Customer Value

“Customer Value” is a term that many people use in the sales and…

H2H over B2B: Focus on the Human Element of Key Account Management

As an account manager, it can be easy to get caught up in the…

How to get Out of the Weeds and Be More Strategic as a Key Account Manager

Your relationships with customers aren’t immune to problems.…

Account-Based Marketing and Key Account Management

In B2B companies, customer acquisition is like searching for…

Key Account Management = Strategic Customer Success

What account management style does your organization use? If…

Top 5 Reasons to Attend KAMCon 2018

In case you didn’t know, the next Key Account Management…

Top Key Account Management Behaviors that Drive Growth

In an ideal world, accounts would grow on their own without any…

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