About

CEO at Kapta
Alex Raymond is the CEO of Kapta.

Key Account Managers: How to Deliver the 1-2 Punch for Making the Sale

In B2B, how do you make a sale? Long lead times, choosy…

Introducing The Big Book of KAM

Think of every professional athlete that has ever played the…

Be a Better Key Account Management Coach

When you think of any professional athlete, no matter their…

The Holy Grail of Key Account Management (Part 2): Becoming More Strategic

Welcome to part two of the Holy Grail of Key Account Management…

The Holy Grail of Key Account Management (Part 1): Being More Proactive

Welcome to Part One of our two-part series on the Holy Grail of…

Your Customers Are at Risk

Everything might seem to be going on as normal, but do you have…

Agile Key Account Management

In the business world, specifically in project management, agile…

How to Overcome Barriers to Change When Implementing a Key Account Management Strategy

Change is scary. Every individual working at an organization can…

How the Best Account Managers Achieve Success with Warwick Brown

I’m really excited to share a fantastic interview I conducted…

Leading Indicators for Key Account Management Success

A large percentage of the work for key account management is…

10 Account Management Blogs You Should Be Reading to Advance Your Career

Whether you’re just starting your Key Account Management career…

What the 2017 CSO Insights World-Class Sales Practices Report means for Key Account Managers

Key Account Management is not a division of sales, but there is…

Subscribe to the Kapta newsletter