How to Remove Blind Spots from Your Customer Relationships

Key Account Managers are not just responsible for retention of…

Asking the Right Questions of Your Customers

Getting Your Voice of Customer (VOC) Right Key Account customers…

3 Compelling Reasons to Request Feedback from Your Key Accounts

The manner in which we communicate with others defines who we…

3 Key Questions for Voice of Customer Surveys in Key Account Management

As you might have seen from my previous posts, I’m a fervent…

How VOC Differs from Customer Satisfaction Surveys

Some people confuse Voice of Customer (VOC) with customer…

VOC vs. Customer Surveys: Which Forms Better Strategic Relationships?

As a key account manager, your main focus is on finding new ways…

4 VOC Questions Every Key Account Manager Should Ask

As a key account manager, how do you survey your clients to see…

How to Use Net Promoter Scores to Better Understand Your Customers

One of the most important pieces of information for key account…

The Power of Voice of Customer Mapping in Key Account Management

What is Voice of Customer (VOC)? Voice of Customer is a hidden…

3 Ways to Track Your Key Customers’ Goals

Key account managers should always consider customer goals ahead…

Why the Joint Success Plan will benefit your Key Account relationships

It’s easy to forget that business accounts are about people, not…

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