How to Remove Blind Spots from Your Customer Relationships
Key Account Managers are not just responsible for retention of…
December 3, 2017
Asking the Right Questions of Your Customers
Getting Your Voice of Customer (VOC) Right Key Account customers…
November 30, 2017
3 Compelling Reasons to Request Feedback from Your Key Accounts
The manner in which we communicate with others defines who we…
June 5, 2017
3 Key Questions for Voice of Customer Surveys in Key Account Management
As you might have seen from my previous posts, I’m a fervent…
February 15, 2017
How VOC Differs from Customer Satisfaction Surveys
Some people confuse Voice of Customer (VOC) with customer…
September 26, 2016
VOC vs. Customer Surveys: Which Forms Better Strategic Relationships?
As a key account manager, your main focus is on finding new ways…
September 5, 2016
4 VOC Questions Every Key Account Manager Should Ask
As a key account manager, how do you survey your clients to see…
August 8, 2016
How to Use Net Promoter Scores to Better Understand Your Customers
One of the most important pieces of information for key account…
July 25, 2016
The Power of Voice of Customer Mapping in Key Account Management
What is Voice of Customer (VOC)? Voice of Customer is a hidden…
May 31, 2016
3 Ways to Track Your Key Customers’ Goals
Key account managers should always consider customer goals ahead…
May 23, 2016
Why the Joint Success Plan will benefit your Key Account relationships
It’s easy to forget that business accounts are about people, not…
November 3, 2015