5 Questions to Ask Your Customers at the Beginning of the Relationship
Every successful relationship starts with a mutual understanding…
February 14, 2018
Key Account Managers Deserve More Than a Traditional CRM
Why are account teams stuck using tools that weren’t designed…
February 11, 2018
Strategy Development and SWOT Analysis for Key Account Managers
A SWOT Analysis (Strengths, Weaknesses, Opportunities, and…
February 11, 2018
19 Attributes of Successful Key Account Managers
I get asked all the time what attitudes, skills, and attributes…
February 9, 2018
Miller Heiman Large Account Management Process (LAMP): Why It Matters
Good account management is never an accident. You need to have a…
February 8, 2018
Continuous Relationship Management is the Responsibility of the Entire Company
In most B2B companies today, account management or Key Account…
February 4, 2018
How Do You Know If Your Customer Is Healthy?
Customer retention is a hot topic in B2B business, because of…
January 30, 2018
How to Bring Continuous Relationship Management to Your Company
Today’s business environment is much different than it was only…
January 26, 2018
Why Kapta is the CRM You Need in 2018
Happy New Year! Hopefully, you enjoyed the time off but are more…
January 23, 2018
Relationship Mapping for Strategic Accounts
One of the core principles of key account management (KAM) is to…
January 18, 2018
New Year’s Resolutions for Account Managers
As much as you may proclaim that this is your year, it’s…
January 16, 2018
How to Up Your Key Account Management Game in 2018
To maintain profitability, your B2B business should always be in…
January 12, 2018