Strategy Development and SWOT Analysis for Key Account Managers

A SWOT Analysis (Strengths, Weaknesses, Opportunities, and…

19 Attributes of Successful Key Account Managers

I get asked all the time what attitudes, skills, and attributes…

Miller Heiman Large Account Management Process (LAMP): Why It Matters

Good account management is never an accident. You need to have a…

Continuous Relationship Management is the Responsibility of the Entire Company

In most B2B companies today, account management or Key Account…

How the Best Deliver Ongoing Customer Success with Kia Puhm

I’m really excited to share a fantastic interview I conducted…

How Do You Know If Your Customer Is Healthy?

Customer retention is a hot topic in B2B business, because of…

How to Bring Continuous Relationship Management to Your Company

Today’s business environment is much different than it was only…

Why Kapta is the CRM You Need in 2018

Happy New Year! Hopefully, you enjoyed the time off but are more…

Relationship Mapping for Strategic Accounts

One of the core principles of key account management (KAM) is to…

New Year’s Resolutions for Account Managers

As much as you may proclaim that this is your year, it’s…

How to Up Your Key Account Management Game in 2018

To maintain profitability, your B2B business should always be in…

What Does It Mean to Be a Trusted Advisor?

Any advantage you can get over your competitors is usually worth…

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