When Implementing KAM Tools, Budgeting Time Is Equally As Important As Money

It doesn’t matter what line of work you’re in; time can be…

Using Customer Journey Maps to Create Effective Account Plans

How do you create your account plans? Do you start from scratch…

Here’s Why Using NPS (Net Promoter Score) is LAZY and is Putting Your Company at RISK

Are you using the Net Promoter Score (NPS) to gauge the health…

Why Investing in Key Account Management is a Better Bet Than Investing in Sales Right Now

In business, as in everyday life, many of our decisions are…

How Much is Your CRM Really Costing You?

We hate to break it to you, but you’re spending too much on your…

How To Enhance Your Individual Workflow for Key Account Manager

No matter what it is in life, it’s good to be the best at it.…

How to Use Purpose and Vision Messaging to Grow Your Key Account Management Program

It’s no secret that if your organization is new to key account…

Building a Value-Based Account Plan

Account plans not only serve as a map to lead your account to…

The Basic Formula for Creating a Metric for Customer Success

There are a lot of intangible factors in key account management,…

What Sets the Good Account Managers Apart from the Great Account Managers

There’s nothing wrong with being good – let’s get that out of…

Are You Falling into These 7 Account Management Traps?

Account managers and key account manager (KAMs), listen up!…

What Does Value Really Mean in the Eyes of Your Customers

There’s no way to move forward with a value-driven plan or…

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