How Strategic Account Managers Should Approach Value Co-creation with Top Customers

Value co-creation with your client is the ultimate goal and is a…

What Does an Account Plan Really Do for Your Relationship with the Customer?

If you’ve read any of the numerous articles on the Kapta blog,…

A Sales Primer for Customer Success Managers

Sales is hard enough as it is. Don’t make it worse for yourself…

Account Managers: Did You Hit Your Q1 Goals?

It’s the first day of Q2, so it’s a good time to look back at Q1…

How Do You Co-Create Customer Value?

Imagine a partnership with your customers where both of you are…

Transforming Your Client Management is About More than just Software

Too often in the client management space, organizations will…

Preparation is Key: How to Protect Your Business With a Recession on the Horizon

Right now, the economy is up. Business is booming. And isn’t…

Are You Purposeful With Your Account Plans?

Being purposeful can mean a variety of different things to…

How to Get Your Client Success Program to Stick

Client Success is an integral program that can make or break a…

Great Key Account Management Resources, Coaches and Training Programs to Consider If You Want to Up Your Game

It doesn’t matter if you’ve been a key account manager for a…

Customer Segmentation Strategies for Key Account Management and Customer Success

How are you segmenting your customers? If you ask any key…

Key Account Managers: Here’s How to Hit your Goals for this Year (and Beyond)

Having goals is important. If you don’t have a measurable and…

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