How to Use Purpose and Vision Messaging to Grow Your Key Account Management Program
It’s no secret that if your organization is new to key account…
June 10, 2019
Building a Value-Based Account Plan
Account plans not only serve as a map to lead your account to…
June 3, 2019
The Basic Formula for Creating a Metric for Customer Success
There are a lot of intangible factors in key account management,…
May 27, 2019
What Sets the Good Account Managers Apart from the Great Account Managers
There’s nothing wrong with being good – let’s get that out of…
May 20, 2019
Are You Falling into These 7 Account Management Traps?
Account managers and key account manager (KAMs), listen up!…
May 13, 2019
What Does Value Really Mean in the Eyes of Your Customers
There’s no way to move forward with a value-driven plan or…
May 6, 2019
The Four Pillars of Building a Strong Account Plan
Do you know what goes into a strong account plan? If you already…
April 29, 2019
Account Managers: Five Ways to Start Approaching Your Day with Strategy in Mind
How do you start every morning? Maybe you’re a go-getter that…
April 22, 2019
How Strategic Account Managers Should Approach Value Co-creation with Top Customers
Value co-creation with your client is the ultimate goal and is a…
April 15, 2019
What Does an Account Plan Really Do for Your Relationship with the Customer?
If you’ve read any of the numerous articles on the Kapta blog,…
April 9, 2019
A Sales Primer for Customer Success Managers
Sales is hard enough as it is. Don’t make it worse for yourself…
April 5, 2019
Account Managers: Did You Hit Your Q1 Goals?
It’s the first day of Q2, so it’s a good time to look back at Q1…
April 1, 2019