Five Questions To Ask When Rolling Out KAM Software

At Kapta, we want you to be more than just a vendor; our key…

What IS a Key Account?

Key account management—focusing on the development of a…

Account Managers: Close out the Year Strong

It’s the final quarter of the year—time to assess where you…

5 Ways to Weather a Recession with Key Account Management

Here’s a radical thought: Recessions don’t change anything.

How to Keep Up with Customers and Colleagues This Year

It’s been a long, weird year (and it’s not over yet). We’ve all…

How to Train Your Clients: Three Strategies for Client Education

It’s easy to think of clients like we think of the weather: A…

Customer Insights Workshop: Tools and Best Practices

You need to know your customers. But you can’t read their minds.…

Are You Managing Your Accounts or Are They Managing You?

If you’re an account manager, you should always be asking…

3 Reasons to Update Your Customer Org Charts

Be honest: When was the last time you took a long look at your…

3 Ways to Calculate an Account Health Score

Whether it’s losing a key account or not meeting internal growth…

The Seven Deadly Sins of Key Account Management

It’s easy to spot the biggest sin of all in client management:…

Defining the New Normal: Updating your Voice of Customer in the Time of COVID

The COVID crisis has forced many organizations to operate…

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