Key Account Managers: Updating your SWOT Analysis in the Time of COVID
The COVID crisis has forced many organizations to operate…
August 3, 2020
Notes from the Other Side: 5 Ways to be a Great Client
We talk a lot about putting customers first, and that’s because…
July 27, 2020
How Key Account Management Supports an Execution Mindset
We hold this truth to be self evident: In order to keep and grow…
July 20, 2020
It’s a Small World After All: 7 Industries Where Key Account Management is King
As the saying goes, it’s not what you know—it’s who you know.…
July 13, 2020
The Best Offense is a Good Defense: Why Key Account Management is Your Best Strategy Right Now
Let’s face it: Now is a hard time to win new business. Across…
July 6, 2020
Why Customer Engagement is Everything Right Now
Customer engagement is always important, which is why we write…
June 29, 2020
How Key Account Management Software Can Make You a More Effective Client Services Director
By the time you’re the Director of Client Services for an…
June 22, 2020
Key Account Management and Account Based Engagement: A Seamless Customer Journey
Customers are demanding more and more personalization. This is…
June 15, 2020
Your Key Account Management Tech Stack (and Tech Hacks)
There are 3 pillars to building a truly customer-centric Key…
June 8, 2020
Key Account Management for Cross-Functional Teams: Building Engagement with Internal Teams
Key Account Managers are the quarterback of their team—and this…
June 1, 2020
What Your Clients Really Want – and How Key Account Management Delivers
In 2018, CSO Insights, the research division of the Miller…
May 25, 2020
Key Account Management for Software Companies: How KAM Can Help you “Land & Expand”
B2B software companies often use a “Land and Expand” model,…
May 18, 2020