3 Ways to Calculate an Account Health Score

Whether it’s losing a key account or not meeting internal growth…

The Seven Deadly Sins of Key Account Management

It’s easy to spot the biggest sin of all in client management:…

Defining the New Normal: Updating your Voice of Customer in the Time of COVID

The COVID crisis has forced many organizations to operate…

Key Account Managers: Updating your SWOT Analysis in the Time of COVID

The COVID crisis has forced many organizations to operate…

Notes from the Other Side: 5 Ways to be a Great Client

We talk a lot about putting customers first, and that’s because…

How Key Account Management Supports an Execution Mindset

We hold this truth to be self evident: In order to keep and grow…

It’s a Small World After All: 7 Industries Where Key Account Management is King

As the saying goes, it’s not what you know—it’s who you know.…

The Best Offense is a Good Defense: Why Key Account Management is Your Best Strategy Right Now

Let’s face it: Now is a hard time to win new business. Across…

Why Customer Engagement is Everything Right Now

Customer engagement is always important, which is why we write…

How Key Account Management Software Can Make You a More Effective Client Services Director

By the time you’re the Director of Client Services for an…

Key Account Management and Account Based Engagement: A Seamless Customer Journey

Customers are demanding more and more personalization. This is…

Your Key Account Management Tech Stack (and Tech Hacks)

There are 3 pillars to building a truly customer-centric Key…

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