The Best Offense is a Good Defense: Why Key Account Management is Your Best Strategy Right Now
Let’s face it: Now is a hard time to win new business. Across…
July 6, 2020
Why Customer Engagement is Everything Right Now
Customer engagement is always important, which is why we write…
June 29, 2020
How Key Account Management Software Can Make You a More Effective Client Services Director
By the time you’re the Director of Client Services for an…
June 22, 2020
Key Account Management and Account Based Engagement: A Seamless Customer Journey
Customers are demanding more and more personalization. This is…
June 15, 2020
Your Key Account Management Tech Stack (and Tech Hacks)
There are 3 pillars to building a truly customer-centric Key…
June 8, 2020
Key Account Management for Cross-Functional Teams: Building Engagement with Internal Teams
Key Account Managers are the quarterback of their team—and this…
June 1, 2020
What Your Clients Really Want – and How Key Account Management Delivers
In 2018, CSO Insights, the research division of the Miller…
May 25, 2020
Key Account Management for Software Companies: How KAM Can Help you “Land & Expand”
B2B software companies often use a “Land and Expand” model,…
May 18, 2020
Moneyball for Account Managers: What the Stats Say (and What They Mean)
We talk about customer engagement all the time. And we’re not…
May 11, 2020
Slow Growth? Try Key Account Management.
If you’re banging your head against the wall trying to figure…
May 4, 2020
How B2B Companies Put Customers First
We know from talking to B2B companies across all kinds of…
April 27, 2020
Behaviors of Successful Key Account Managers
Ideally, everyone at your company is focused on delivering for…
April 20, 2020