How to Run A Great Client Workshop
In a world with email and text and Slack and Zoom, it’s easier…
March 30, 2020
Profile of a Great Account Manager
In a cross-functional team, Key Account Managers are the voice…
March 23, 2020
Your CRM is Not Enough: Why Companies are Using Dedicated KAM Software to Build Customer Engagement
In our line of work, we talk to all kinds of people, from all…
March 16, 2020
Customer Service vs Customer Centricity
At Kapta, we believe strongly in the power of a customer-centric…
March 9, 2020
Identifying Key Accounts
If you’re new to Key Account Management, one of the first steps…
March 2, 2020
Key Account Management in 2020: Why It Matters More Than Ever
Customers have always been important to business—and they’ve…
February 24, 2020
Why Ad Agencies are Investing in Key Account Management
Key Account Management is the art of engaging with high-value…
February 17, 2020
Performance Reviews for Key Account Managers
When it’s time to do a performance review for your key account…
February 10, 2020
Make Your Account Reviews Count: Your guide to leading account reviews that drive client satisfaction and open the door to organic growth
Don’t just check the box. Move the needle. Account reviews are…
February 3, 2020
When Things Go Wrong: Client Communication in a Crisis
Customer engagement is easy when things go well. And of course,…
January 27, 2020
Team Building Inspiration for your Key Account Managers
We talk a lot about customer engagement here at Kapta, and…
January 20, 2020
Why Marketing Agencies Are Investing in Key Account Management
Key Account Management is the art of engaging with high-value…
January 13, 2020