Moneyball for Account Managers: What the Stats Say (and What They Mean)
We talk about customer engagement all the time. And we’re not…
May 11, 2020
Slow Growth? Try Key Account Management.
If you’re banging your head against the wall trying to figure…
May 4, 2020
How B2B Companies Put Customers First
We know from talking to B2B companies across all kinds of…
April 27, 2020
Behaviors of Successful Key Account Managers
Ideally, everyone at your company is focused on delivering for…
April 20, 2020
Key Account Management for Services Companies
Key Account Management is the art of engaging with high-value…
April 13, 2020
The Importance of Key Account Management During a Recession
Even before the COVID-19-induced panic, many economists were…
April 6, 2020
How to Run A Great Client Workshop
In a world with email and text and Slack and Zoom, it’s easier…
March 30, 2020
Profile of a Great Account Manager
In a cross-functional team, Key Account Managers are the voice…
March 23, 2020
Your CRM is Not Enough: Why Companies are Using Dedicated KAM Software to Build Customer Engagement
In our line of work, we talk to all kinds of people, from all…
March 16, 2020
Customer Service vs Customer Centricity
At Kapta, we believe strongly in the power of a customer-centric…
March 9, 2020
Identifying Key Accounts
If you’re new to Key Account Management, one of the first steps…
March 2, 2020
Key Account Management in 2020: Why It Matters More Than Ever
Customers have always been important to business—and they’ve…
February 24, 2020