Team Building Inspiration for your Key Account Managers
We talk a lot about customer engagement here at Kapta, and…
January 20, 2020
Why Marketing Agencies Are Investing in Key Account Management
Key Account Management is the art of engaging with high-value…
January 13, 2020
Understanding Customer Engagement: What Does it Mean for You?
When we talk about Kapta, we talk about a tool and a process…
January 6, 2020
Your New Year’s Resolutions: What Makes Change Management Work?
Change is constant. But there’s no time like the New Year to…
December 30, 2019
Introducing KAM To-Go
We often hear from organizations who need to establish a process…
December 23, 2019
How Are You Communicating with Customers?
Good client relationships demand consistent, intentional…
December 16, 2019
CRM and Kapta: Making the Most of Both Platforms
Many of our customers use Salesforce and/or other CRM tools for…
December 9, 2019
Our KAM Process: Deep Dive into MEASURE
Our KAM ProcessTM is a proven methodology for building customer…
December 2, 2019
Our KAM Process: Deep Dive into ACT
Our KAM ProcessTM is a proven methodology for building customer…
November 25, 2019
Our KAM Process: Deep Dive into KNOW
Last week, we wrote a high-level summary of Our KAM ProcessTM, a…
November 18, 2019
KAMCon 2019: Highlights and Takeaways from Attendees
It’s been about a month since KAMCon 2019, and we’re still…
November 4, 2019
Change Management Best Practices for Key Account Managers
Change is a part of life and while some organizations might hope…
October 28, 2019