About

CEO at Kapta
Alex Raymond is the CEO of Kapta.

How to Successfully Manage Customer Churn

Customers will leave for just about any reason today — and more…

Is Your Customer at Risk of Churn? 5 Ways to Find Out

It’s a key account manager’s worst nightmare: One day, out of…

6 Tips to Reduce Customer Churn

According to Recurly Research in 2020, "B2C companies experience…

Churn Rate vs. Retention Rate: What are the Differences?

If you want to start a business or continue growing your current…

How to Prepare a Useful Quarterly Business Review

Quarterly business reviews (QBR) are an essential part of a key…

The Importance of Creating a Repeatable Voice of Customer Process

Net promoter score results aren't enough to gain a clear…

Automation and Relationships: Choosing the Best KAM Software

Your key account management teams need to be talking to client…

4 Steps to Creating a Successful KAM Program

Key account management, or KAM, is one of the most valuable…

Underutilized Account Management Tools and Techniques

Splitting your organization's accounts into general accounts,…

The Key Account Strategy Template for B2B Businesses

Creating an ironclad plan for key account management that guides…

The Future of Automated Account Management

Relationships are the most important part of successful account…

The Fundamental Guide to Account Planning

Key account management is as much a science as it is an art.…

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