About

CEO at Kapta
Alex Raymond is the CEO of Kapta.

The Case for Continuous Relationship Management

Your customers are always connected to the internet in one way…

Customer Success for Services Companies

Up until now, Customer Success (CS) strategies have primarily…

The Economic Case for Key Account Management

You’ve probably heard all about how Key Account Management (KAM)…

Everything Your VP of Sales Needs to Know about Key Account Management

If you want to grow your revenue in a competitive B2B…

CFOs: Get the Growth You Want with Key Account Management

Key Account Management can be a costly strategy to adopt. It…

Closed-Won Is Day One: Rethinking CRM for the Post-Sale Era

Key Account Managers: The Real Heroes of Your Sales Team

Key Account Management (KAM) is an essential software tool that…

Account Planning: Tips and Tricks for Long-Term Success

Unless you’re willing to understand your customers and approach…

Collaborating with Key Accounts for the Holiday Season

No matter what the industry the holiday season makes some kind…

Career Paths for Successful Key Account Managers

Key Account Management is demanding work, but many businesses…

How to Set and Accomplish Goals in QBR Meetings

Quarterly Business Reviews are not regarded as favorably as an…

Why Key Account Management Is Your Secret Weapon for Revenue Growth

While many companies may show interest in Key Account Management…

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