About

CEO at Kapta
Alex Raymond is the CEO of Kapta.

11 Key Account Management Trends for 2018

In an industry that requires leadership and complete focus of…

How to Use Customer Success Software in a Non-Tech World

Customer Success software is an excellent addition to any…

The Case for Continuous Relationship Management

Your customers are always connected to the internet in one way…

Customer Success for Services Companies

Up until now, Customer Success (CS) strategies have primarily…

The Economic Case for Key Account Management

You’ve probably heard all about how Key Account Management (KAM)…

Everything Your VP of Sales Needs to Know about Key Account Management

If you want to grow your revenue in a competitive B2B…

CFOs: Get the Growth You Want with Key Account Management

Key Account Management can be a costly strategy to adopt. It…

Please Don’t Use Your CRM for Key Account Management!

Many businesses today operate with some sort of advanced…

Key Account Managers: The Real Heroes of Your Sales Team

Key Account Management (KAM) is an essential software tool that…

Account Planning: Tips and Tricks for Long-Term Success

Unless you’re willing to understand your customers and approach…

Collaborating with Key Accounts for the Holiday Season

No matter what the industry the holiday season makes some kind…

Career Paths for Successful Key Account Managers

Key Account Management is demanding work, but many businesses…

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