Tools Every Account Manager Should Be Using and How To Wield Them Effectively

There’s a tool for every job or task. Carpenters use things…

Why Modern Businesses Have Adopted New Account Planning Methods

System management is the backbone of creating standardized,…

How to Turn Customers into Advocates

Existing customers are more profitable and easier to sell to…

Account Managers: Close out the Year Strong

It’s the final quarter of the year—time to assess where you…

Is Your Customer at Risk of Churn? 5 Ways to Find Out.

It’s a key account manager’s worst nightmare: One day, out of…

Customer Insights Workshop: Tools and Best Practices

You need to know your customers. But you can’t read their…

Defining the New Normal: Updating your Voice of Customer in the Time of COVID

The COVID crisis has forced many organizations to operate…

How Are You Communicating with Customers?

Good client relationships demand consistent, intentional…

Getting to Know Your Customers

Getting to know someone is always the first step of a long…

How to Get Stellar Customer Feedback through a Voice of Customer Process

One of the cornerstones of key account management is Voice of…

What Your Customer Wants

To be a successful key account manager or even just an…

Take Action Based on Customer Feedback

Key Account Managers (KAMs) have a lot to do. But, the focus…

Subscribe to the Kapta newsletter