Is Your Customer at Risk of Churn? 5 Ways to Find Out
It’s a key account manager’s worst nightmare: One day, out of…
February 14, 2022
How the Key Account Management Process Feeds into KAM Software
Breaking down the key account management process and how KAM…
January 10, 2022
Setting the Foundation for Your Customer Strategy with a SWOT Analysis
Creating a long-term plan for every client in your company's…
November 22, 2021
Tools Every Account Manager Should Be Using and How To Wield Them Effectively
There’s a tool for every job or task. Carpenters use things like…
July 19, 2021
Why Modern Businesses Have Adopted New Account Planning Methods
System management is the backbone of creating standardized,…
July 6, 2021
The Best Way to Gauge Key Account Manager Performance
Key Account Managers are tasked with ongoing, dynamic business…
March 29, 2021
Account Managers: Close out the Year Strong
It’s the final quarter of the year—time to assess where you…
October 19, 2020
5 Ways to Weather a Recession with Key Account Management
Here’s a radical thought: Recessions don’t change anything.
October 12, 2020
Our KAM Process: Deep Dive into KNOW
Last week, we wrote a high-level summary of Our KAM ProcessTM, a…
November 18, 2019
5 Questions To Ask When Starting A Strategic Account Plan
If you don’t have a plan, you plan to fail. This phrase is used…
January 10, 2019
Strategy Development and SWOT Analysis for Key Account Managers
A SWOT Analysis (Strengths, Weaknesses, Opportunities, and…
February 11, 2018
How Key Account Managers Can, and Must, Educate Their Senior Managers on Key Customer Goals, Priorities, and Needs
Great leaders know they lead best when their intelligence is…
April 17, 2017