Tools Every Account Manager Should Be Using and How To Wield Them Effectively

There’s a tool for every job or task. Carpenters use things…

Why Modern Businesses Have Adopted New Account Planning Methods

System management is the backbone of creating standardized,…

The Best Way to Gauge Key Account Manager Performance

Key Account Managers are tasked with ongoing, dynamic…

Account Managers: Close out the Year Strong

It’s the final quarter of the year—time to assess where you…

5 Ways to Weather a Recession with Key Account Management

Here’s a radical thought: Recessions don’t change anything.

Is Your Customer at Risk of Churn? 5 Ways to Find Out.

It’s a key account manager’s worst nightmare: One day, out of…

Our KAM Process: Deep Dive into KNOW

Last week, we wrote a high-level summary of Our KAM ProcessTM…

5 Questions To Ask When Starting A Strategic Account Plan

If you don’t have a plan, you plan to fail. This phrase is…

Strategy Development and SWOT Analysis for Key Account Managers

A SWOT Analysis (Strengths, Weaknesses, Opportunities, and…

How Key Account Managers Can, and Must, Educate Their Senior Managers on Key Customer Goals, Priorities, and Needs

Great leaders know they lead best when their intelligence is…

Why SWOT Analysis is a Killer Tool for Key Account Managers

SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)…

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