5 Key Account Management Myths vs. Facts (and what to do about them)
No matter what industry you work in, there are bound to be myths…
October 4, 2018
What Your Customer Wants
To be a successful key account manager or even just an effective…
October 1, 2018
Best of the Kapta Blog
Here at Kapta, we pride ourselves on producing quality,…
September 27, 2018
How to Tell If You Should Invest in Key Account Management
So, you’ve stumbled upon this website, read a few of our blog…
September 25, 2018
15 Key Account Management Influencers on LinkedIn
LinkedIn is one of my favorites for keeping up on the latest…
September 25, 2018
How to Create Customers for Life
The longer that a customer works with your organization and the…
September 20, 2018
Co-Creating Customer Value
“Customer Value” is a term that many people use in the sales and…
September 17, 2018
How to Lose a Customer Without Even Trying
In the key account management game, having a solid roster of key…
September 13, 2018
H2H over B2B: Focus on the Human Element of Key Account Management
As an account manager, it can be easy to get caught up in the…
September 10, 2018
Take Action Based on Customer Feedback
Key Account Managers (KAMs) have a lot to do. But, the focus is…
September 6, 2018
How to get Out of the Weeds and Be More Strategic as a Key Account Manager
Your relationships with customers aren’t immune to problems.…
September 3, 2018
5 Ways to Add More Value for Your Customers
Being the best Account Manager doesn’t usually mean that you…
August 30, 2018