How to build Executive Buy-In for your KAM Software Initiative
Let’s face it–no one woke up this morning wanting to buy more…
November 23, 2020
Five Questions To Ask When Rolling Out KAM Software
At Kapta, we want you to be more than just a vendor; our key…
November 2, 2020
5 Ways to Weather a Recession with Key Account Management
Here’s a radical thought: Recessions don’t change anything.
October 12, 2020
The Seven Deadly Sins of Key Account Management
It’s easy to spot the biggest sin of all in client management:…
August 17, 2020
Defining the New Normal: Updating your Voice of Customer in the Time of COVID
The COVID crisis has forced many organizations to operate…
August 10, 2020
Key Account Managers: Updating your SWOT Analysis in the Time of COVID
The COVID crisis has forced many organizations to operate…
August 3, 2020
How Key Account Management Supports an Execution Mindset
We hold this truth to be self evident: In order to keep and grow…
July 20, 2020
The Best Offense is a Good Defense: Why Key Account Management is Your Best Strategy Right Now
Let’s face it: Now is a hard time to win new business. Across…
July 6, 2020
Key Account Management and Account Based Engagement: A Seamless Customer Journey
Customers are demanding more and more personalization. This is…
June 15, 2020
Key Account Management for Cross-Functional Teams: Building Engagement with Internal Teams
Key Account Managers are the quarterback of their team—and this…
June 1, 2020
Key Account Management for Software Companies: How KAM Can Help you “Land & Expand”
B2B software companies often use a “Land and Expand” model,…
May 18, 2020
Moneyball for Account Managers: What the Stats Say (and What They Mean)
We talk about customer engagement all the time. And we’re not…
May 11, 2020