Key Account Management for Cross-Functional Teams: Building Engagement with Internal Teams
Key Account Managers are the quarterback of their team—and this…
June 1, 2020
Key Account Management for Software Companies: How KAM Can Help you “Land & Expand”
B2B software companies often use a “Land and Expand” model,…
May 18, 2020
Moneyball for Account Managers: What the Stats Say (and What They Mean)
We talk about customer engagement all the time. And we’re not…
May 11, 2020
Slow Growth? Try Key Account Management.
If you’re banging your head against the wall trying to figure…
May 4, 2020
How B2B Companies Put Customers First
We know from talking to B2B companies across all kinds of…
April 27, 2020
Key Account Management for Services Companies
Key Account Management is the art of engaging with high-value…
April 13, 2020
The Importance of Key Account Management During a Recession
Even before the COVID-19-induced panic, many economists were…
April 6, 2020
Profile of a Great Account Manager
In a cross-functional team, Key Account Managers are the voice…
March 23, 2020
Why Ad Agencies are Investing in Key Account Management
Key Account Management is the art of engaging with high-value…
February 17, 2020
Performance Reviews for Key Account Managers
When it’s time to do a performance review for your key account…
February 10, 2020
Make Your Account Reviews Count: Your guide to leading account reviews that drive client satisfaction and open the door to organic growth
Don’t just check the box. Move the needle. Account reviews are…
February 3, 2020
Team Building Inspiration for your Key Account Managers
We talk a lot about customer engagement here at Kapta, and…
January 20, 2020