Why Your CRM Isn’t Enough for Successful Key Account Management
A company can grow in one of two ways. It can add new customers…
December 19, 2018
Key Account Managers Deserve More Than a Traditional CRM
Why are account teams stuck using tools that weren’t designed…
February 11, 2018
Continuous Relationship Management is the Responsibility of the Entire Company
In most B2B companies today, account management or Key Account…
February 4, 2018
Why Kapta is the CRM You Need in 2018
Happy New Year! Hopefully, you enjoyed the time off but are more…
January 23, 2018
What is Continuous Relationship Management?
Today’s economy is all about disruptions. Most disruptions have…
December 13, 2017
The Case for Continuous Relationship Management
Your customers are always connected to the internet in one way…
November 10, 2017
Please Don’t Use Your CRM for Key Account Management!
Many businesses today operate with some sort of advanced…
October 23, 2017
Why Key Account Management Software is the next-generation CRM
Customer retention is a vital activity for businesses large and…
August 10, 2017
Customer Relationships: Your One True Competitive Advantage
Economist Milton Friedman once told the New York Times that a …
February 13, 2017
A How-To Guide to Relationship Mapping for Key Accounts
In key account management (KAM), relationships are everything.…
May 16, 2016
Building Relationships: An Essential For Great Account Planning
When it comes to key account management (KAM), good account…
April 25, 2016
What Is the Difference Between Key Account Management and CRM?
One of the questions I hear a lot when I tell people about Kapta…
December 4, 2015