How CRM Integration Is Changing the Strategic Account Planning Process
Fragmented processes can cost your organization a lot of money…
August 2, 2021
Your Key Account Management Tech Stack (and Tech Hacks)
There are 3 pillars to building a truly customer-centric Key…
June 8, 2020
Your CRM is Not Enough: Why Companies are Using Dedicated KAM Software to Build Customer Engagement
In our line of work, we talk to all kinds of people, from all…
March 16, 2020
CRM and Kapta: Making the Most of Both Platforms
Many of our customers use Salesforce and/or other CRM tools for…
December 9, 2019
How Much is Your CRM Really Costing You?
We hate to break it to you, but you’re spending too much on your…
June 24, 2019
Why Your CRM Isn’t The Right Software Tool for Key Account Management and Customer Engagement
As we work through the first quarter of the year, you might have…
February 18, 2019
Are You Prepared for the Next Recession?
Surviving what might be the toughest year in living economic…
December 26, 2018
Why Your CRM Isn’t Enough for Successful Key Account Management
A company can grow in one of two ways. It can add new customers…
December 19, 2018
Key Account Managers Deserve More Than a Traditional CRM
Why are account teams stuck using tools that weren’t designed…
February 11, 2018
Continuous Relationship Management is the Responsibility of the Entire Company
In most B2B companies today, account management or Key Account…
February 4, 2018
Why Kapta is the CRM You Need in 2018
Happy New Year! Hopefully, you enjoyed the time off but are more…
January 23, 2018
What is Continuous Relationship Management?
Today’s economy is all about disruptions. Most disruptions have…
December 13, 2017