KAMCon 2018: Day 2 Recap
The second day of KAMCon 2018 started with snow on the ground.…
October 11, 2018
KAMcon 2018: Day 1 Recap
KAMCon, hosted by Kapta, is the premier Key Account Management…
October 10, 2018
Delight Your Customers by Delivering Their Outcomes
We all want to be liked. It’s just a part of our DNA. Ever since…
October 8, 2018
5 Key Account Management Myths vs. Facts (and what to do about them)
No matter what industry you work in, there are bound to be myths…
October 4, 2018
What Your Customer Wants
To be a successful key account manager or even just an effective…
October 1, 2018
Best of the Kapta Blog
Here at Kapta, we pride ourselves on producing quality,…
September 27, 2018
How to Tell If You Should Invest in Key Account Management
So, you’ve stumbled upon this website, read a few of our blog…
September 25, 2018
15 Key Account Management Influencers on LinkedIn
LinkedIn is one of my favorites for keeping up on the latest…
September 25, 2018
How to Create Customers for Life
The longer that a customer works with your organization and the…
September 20, 2018
Co-Creating Customer Value
“Customer Value” is a term that many people use in the sales and…
September 17, 2018
How to Lose a Customer Without Even Trying
In the key account management game, having a solid roster of key…
September 13, 2018
H2H over B2B: Focus on the Human Element of Key Account Management
As an account manager, it can be easy to get caught up in the…
September 10, 2018