About

Key Account Management Specialist at Kapta
Lesley is a Key Account Management Specialist at Kapta.

Invest in Key Account Management Software, Not your CRM

The tools you choose to utilize will make or break your…

Identifying Key Accounts

If you’re new to Key Account Management, one of the first…

Performance Reviews for Key Account Managers

When it’s time to do a performance review for your key…

When Things Go Wrong: Client Communication in a Crisis

Customer engagement is easy when things go well. And of…

Team Building Inspiration for your Key Account Managers

We talk a lot about customer engagement here at Kapta, and…

Your New Year’s Resolutions: What Makes Change Management Work?

Change is constant. But there’s no time like the New Year to…

CRM and Kapta: Making the Most of Both Platforms

Many of our customers use Salesforce and/or other CRM tools…

Our KAM Process: Deep Dive into ACT

Our KAM ProcessTM is a proven methodology for building…

Our KAM Process: Your Roadmap for Building Customer Engagement

We’ve talked to a lot of companies about Key Account…

Top Tools for Key Account Managers

Every profession requires the right tools. Without them, we’d…

What’s Your Definition of Key Account Management?

For some things in life, there is a clear-cut, right or wrong…

Delegation Principles Every Key Account Manager Needs to Understand to the Fullest

How good are you at delegating? Do you just divide parts of a…

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