About

Key Account Management Specialist at Kapta
Lesley is a Key Account Management Specialist at Kapta.

Change Management Success Factors – It’s Not A One And Done Process

Change is inevitable for any organization, and although some are…

When Implementing KAM Tools, Budgeting Time Is Equally As Important As Money

It doesn’t matter what line of work you’re in; time can be…

Why Investing in Key Account Management is a Better Bet Than Investing in Sales Right Now

In business, as in everyday life, many of our decisions are…

How to Use Purpose and Vision Messaging to Grow Your Key Account Management Program

It’s no secret that if your organization is new to key account…

The Basic Formula for Creating a Metric for Customer Success

There are a lot of intangible factors in key account management,…

Are You Falling into These 7 Account Management Traps?

Account managers and key account manager (KAMs), listen up!…

The Four Pillars of Building a Strong Account Plan

Do you know what goes into a strong account plan? If you already…

How Strategic Account Managers Should Approach Value Co-creation with Top Customers

Value co-creation with your client is the ultimate goal and is a…

A Sales Primer for Customer Success Managers

Sales is hard enough as it is. Don’t make it worse for yourself…

Transforming Your Client Management is About More than just Software

Too often in the client management space, organizations will…

Preparation is Key: How to Protect Your Business With a Recession on the Horizon

Right now, the economy is up. Business is booming. And isn’t…

Are You Purposeful With Your Account Plans?

Being purposeful can mean a variety of different things to…

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