How Do You Co-Create Customer Value?
Imagine a partnership with your customers where both of you are…
March 28, 2019
Great Key Account Management Resources, Coaches and Training Programs to Consider If You Want to Up Your Game
It doesn’t matter if you’ve been a key account manager for a…
March 11, 2019
Customer Segmentation Strategies for Key Account Management and Customer Success
How are you segmenting your customers? If you ask any key…
March 6, 2019
Key Account Managers: Here’s How to Hit your Goals for this Year (and Beyond)
Having goals is important. If you don’t have a measurable and…
March 4, 2019
The Software is Just the Start: How to Kick your B2B Customer Engagement into High Gear
B2B customer engagement is complex. Unlike in B2C industries,…
February 28, 2019
How to Protect Your Revenue During a Recession
Over the last few years, business has been blessed with record…
February 25, 2019
Why Your CRM Isn’t The Right Software Tool for Key Account Management and Customer Engagement
As we work through the first quarter of the year, you might have…
February 18, 2019
Four Basics To Starting Off On The Right Foot With Your Strategic Accounts
Making the best first impression is everything in a…
February 10, 2019
How Mature Are Your Strategic Account Management Processes?
Strategic account management (SAM) is a complex topic. Although…
January 31, 2019
Pro Tips to Get Your Clients to Value Faster
Everything we purchase has an intrinsic value. Whether it’s a…
January 24, 2019
In 2019, Hire Fewer Salespeople and Hire More Account Managers
It’s time to get on the defensive. Not to alarm any of you, but…
January 17, 2019
How to be More Collaborative as a Key Account Manager
Many people might wrongly assume that the key account management…
January 14, 2019