Why “Outward Mindset” will help you become a true Strategic Partner to your customers

As a Key Account Manager, your only goal should be help clients…

How to be a More Customer-Centric Company

So, you want your organization to be more customer-centric.…

Rethinking Key Account Management with Jermaine Edwards

I’m really excited to share a fantastic interview I conducted…

Helping Your Customers Set Their Goals

Whenever you start a new project and bring in a new account,…

How to Overcome Client Apathy

According to a report from Gallup, only around 29% of B2B…

Getting Tactical: Breaking Down Your Work as a Key Account Manager

As a key account manager, you most likely have lofty goals for…

Becoming More Accountable as a Key Account Manager

As a key account manager, you make commitments all of the time,…

Key Account Managers: What Keeps your Customers Up at Night?

Your main purpose as a Key Account Manager is to know your…

5 Questions You WANT Your Customers to Ask

We often put a lot of focus on the questions that you should be…

Why It’s Important to Track Customer Outcomes

While you probably have essential KPIs for your accounts to make…

How to Avoid Being “Just Another Vendor” for your Key Accounts

Key Account Managers (KAMs) have a fairly hefty task when it…

How to Successfully Lead a Team of Key Account Managers

What’s it like leading a team of Key Account Managers (KAMs)? No…

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