Your Key Account Management Tech Stack (and Tech Hacks)
There are 3 pillars to building a truly customer-centric Key…
June 8, 2020
What Your Clients Really Want – and How Key Account Management Delivers
In 2018, CSO Insights, the research division of the Miller…
May 25, 2020
Behaviors of Successful Key Account Managers
Ideally, everyone at your company is focused on delivering for…
April 20, 2020
How to Run A Great Client Workshop
In a world with email and text and Slack and Zoom, it’s easier…
March 30, 2020
Your CRM is Not Enough: Why Companies are Using Dedicated KAM Software to Build Customer Engagement
In our line of work, we talk to all kinds of people, from all…
March 16, 2020
Customer Service vs Customer Centricity
At Kapta, we believe strongly in the power of a customer-centric…
March 9, 2020
Identifying Key Accounts
If you’re new to Key Account Management, one of the first steps…
March 2, 2020
Key Account Management in 2020: Why It Matters More Than Ever
Customers have always been important to business—and they’ve…
February 24, 2020
When Things Go Wrong: Client Communication in a Crisis
Customer engagement is easy when things go well. And of course,…
January 27, 2020
Why Marketing Agencies Are Investing in Key Account Management
Key Account Management is the art of engaging with high-value…
January 13, 2020
Understanding Customer Engagement: What Does it Mean for You?
When we talk about Kapta, we talk about a tool and a process…
January 6, 2020
Your New Year’s Resolutions: What Makes Change Management Work?
Change is constant. But there’s no time like the New Year to…
December 30, 2019