Your CRM is Not Enough: Why Companies are Using Dedicated KAM Software to Build Customer Engagement

In our line of work, we talk to all kinds of people, from all…

Customer Service vs Customer Centricity

At Kapta, we believe strongly in the power of a…

Identifying Key Accounts

If you’re new to Key Account Management, one of the first…

Key Account Management in 2020: Why It Matters More Than Ever

Customers have always been important to business—and they’ve…

Why Ad Agencies are Investing in Key Account Management

Key Account Management is the art of engaging with high-value…

Performance Reviews for Key Account Managers

When it’s time to do a performance review for your key…

Make Your Account Reviews Count: Your guide to leading account reviews that drive client satisfaction and open the door to organic growth

Don’t just check the box. Move the needle. Account reviews…

When Things Go Wrong: Client Communication in a Crisis

Customer engagement is easy when things go well. And of…

Team Building Inspiration for your Key Account Managers

We talk a lot about customer engagement here at Kapta, and…

Why Marketing Agencies Are Investing in Key Account Management

Key Account Management is the art of engaging with high-value…

Understanding Customer Engagement: What Does it Mean for You?

When we talk about Kapta, we talk about a tool and a process…

Your New Year’s Resolutions: What Makes Change Management Work?

Change is constant. But there’s no time like the New Year to…

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