Your Key Account Management Tech Stack (and Tech Hacks)

There are 3 pillars to building a truly customer-centric Key…

Key Account Management for Cross-Functional Teams: Building Engagement with Internal Teams

Key Account Managers are the quarterback of their team—and…

What Your Clients Really Want – and How Key Account Management Delivers

In 2018, CSO Insights, the research division of the Miller…

Key Account Management for Software Companies: How KAM Can Help you “Land & Expand”

B2B software companies often use a “Land and Expand” model,…

Moneyball for Account Managers: What the Stats Say (and What They Mean)

We talk about customer engagement all the time. And we’re not…

Slow Growth? Try Key Account Management.

If you’re banging your head against the wall trying to figure…

How B2B Companies Put Customers First

We know from talking to B2B companies across all kinds of…

Behaviors of Successful Key Account Managers

Ideally, everyone at your company is focused on delivering…

Key Account Management for Services Companies

Key Account Management is the art of engaging with high-value…

The Importance of Key Account Management During a Recession

Even before the COVID-19-induced panic, many economists were…

How to Run A Great Client Workshop

In a world with email and text and Slack and Zoom, it’s…

Profile of a Great Account Manager

In a cross-functional team, Key Account Managers are the…

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