How to Respond to Negative Customer Feedback
We all want positive feedback, but sometimes we don’t get it.…
December 14, 2020
Key Account Managers: How To Set Yourself up for Success in 2021
2020 has been a wild ride, to put it mildly. And the only thing…
December 7, 2020
Welcome to the Customer Engagement Economy
The Customer Engagement Economy is here—and it’s here to stay.…
November 30, 2020
How to build Executive Buy-In for your KAM Software Initiative
Let’s face it–no one woke up this morning wanting to buy more…
November 23, 2020
Built to Last: How Strong Account Plans Reduce Customer Churn
In a recession, every customer is at higher risk of churn. So…
November 16, 2020
Winners and Losers in the Customer Engagement Economy
As we’ve written before, the Customer Engagement Economy is here…
November 9, 2020
Five Questions To Ask When Rolling Out KAM Software
At Kapta, we want you to be more than just a vendor; our key…
November 2, 2020
What IS a Key Account?
Key account management—focusing on the development of a…
October 26, 2020
Account Managers: Close out the Year Strong
It’s the final quarter of the year—time to assess where you…
October 19, 2020
5 Ways to Weather a Recession with Key Account Management
Here’s a radical thought: Recessions don’t change anything.
October 12, 2020
How to Keep Up with Customers and Colleagues This Year
It’s been a long, weird year (and it’s not over yet). We’ve all…
October 5, 2020
How to Train Your Clients: Three Strategies for Client Education
It’s easy to think of clients like we think of the weather: A…
September 21, 2020