How to Build a Kick-Ass Account Plan
Customers have never been harder to engage or easier to lose.…
January 25, 2021
Signs That It’s Time To Invest in Key Account Management Software
It’s true now and it was true pre-COVID-19: customers are easier…
January 18, 2021
How and Why to Track Customer Outcomes
There’s been a lot of talk lately about getting to the next…
January 11, 2021
What To Do When Your Client Executive Sponsor Leaves
If your stomach flipped just reading that headline, we get it.…
January 4, 2021
How to Turn Customers into Advocates
Existing customers are more profitable and easier to sell to…
December 28, 2020
Overcoming the 4 Major Risks of Account Based Engagement
As customer demands and dynamics shift, smart B2B companies are…
December 21, 2020
How to Respond to Negative Customer Feedback
We all want positive feedback, but sometimes we don’t get it.…
December 14, 2020
Key Account Managers: How To Set Yourself up for Success in 2021
2020 has been a wild ride, to put it mildly. And the only thing…
December 7, 2020
Welcome to the Customer Engagement Economy
The Customer Engagement Economy is here—and it’s here to stay.…
November 30, 2020
How to build Executive Buy-In for your KAM Software Initiative
Let’s face it–no one woke up this morning wanting to buy more…
November 23, 2020
Built to Last: How Strong Account Plans Reduce Customer Churn
In a recession, every customer is at higher risk of churn. So…
November 16, 2020
Winners and Losers in the Customer Engagement Economy
As we’ve written before, the Customer Engagement Economy is here…
November 9, 2020