About

Key Account Management Specialist at Kapta
Lesley is a Key Account Management Specialist at Kapta.

Action Planning for Key Account Managers

When you get to work in the morning, you probably think about…

How to Run an Account Review Meeting

Meetings are a useful tool for any account manager, and no…

How to Make Sure You Aren’t Missing Any Opportunities with Your Existing Customers

Finding selling opportunities is like searching for gold. The…

What Makes a Good Account Plan?

Creating an account plan for your key accounts is crucial to not…

5 Bad Habits of Key Account Managers That Are Keeping You from Reaching Your Potential

We all have bad habits in our lives; whether it’s skipping your…

Why It’s Important to Write Down Your Account Plan

Key account managers (KAMs) are always working together with…

How to Upsell Customers

Upselling and cross-selling are important parts of the key…

What’s Your Level of Key Account Management Maturity?

In everything in life, you hope that you are knowledgeable,…

What to Do When You Lose Your Sponsor

So, you get to work on Monday morning and are greeted with the…

Get the Recognition You Deserve as a Key Account Manager

Key Account Managers (KAMs) play an essential role in customer…

The Power of Aligning with Your Customer’s Goals

The primary component of continuous relationship management is…

How to be a More Customer-Centric Company

So, you want your organization to be more customer-centric.…

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