Getting Tactical: Breaking Down Your Work as a Key Account Manager
As a key account manager, you most likely have lofty goals for…
March 19, 2018
Key Account Managers: What Keeps your Customers Up at Night?
Your main purpose as a Key Account Manager is to know your…
March 7, 2018
5 Questions You WANT Your Customers to Ask
We often put a lot of focus on the questions that you should be…
March 4, 2018
How to Avoid Being “Just Another Vendor” for your Key Accounts
Key Account Managers (KAMs) have a fairly hefty task when it…
February 21, 2018
Strategy Development and SWOT Analysis for Key Account Managers
A SWOT Analysis (Strengths, Weaknesses, Opportunities, and…
February 11, 2018
Miller Heiman Large Account Management Process (LAMP): Why It Matters
Good account management is never an accident. You need to have a…
February 8, 2018
Continuous Relationship Management is the Responsibility of the Entire Company
In most B2B companies today, account management or Key Account…
February 4, 2018
How Do You Know If Your Customer Is Healthy?
Customer retention is a hot topic in B2B business, because of…
January 30, 2018
How to Bring Continuous Relationship Management to Your Company
Today’s business environment is much different than it was only…
January 26, 2018
Relationship Mapping for Strategic Accounts
One of the core principles of key account management (KAM) is to…
January 18, 2018
New Year’s Resolutions for Account Managers
As much as you may proclaim that this is your year, it’s…
January 16, 2018