About

CEO at Kapta
Alex Raymond is the CEO of Kapta.

Why Key Account Management Matters

For most B2B companies, about 70% of annual revenue comes from…

Leverage Buyer Psychology for Better Account Management Outcomes

I really enjoyed working with Ed Powers on his KAMGenius course,…

9 Advanced Concepts for Ultimate Key Account Management Success

Key account management is a journey and along the way, key…

How to thrive during a recession and times of economic uncertainty

There’s so much uncertainty in the marketplace now. With a…

How to become a Trusted Advisor to your key accounts

Are you an account manager (AM) trapped in vendor status with…

What does the economic downturn mean for your most valuable clients?

Customers expect their key account managers (KAMs) to know them…

How to prepare your KAMs for a recession

A recession is coming. Over two-thirds of economists now believe…

How to sell your CEO on Key Account Management

Struggling to effectively manage large accounts as an account…

Your First 100 Days as an Account Management Leader: Everything You Need to Know

As an account management leader, there are a wide variety of…

Your First 100 Days as an Account Management Leader Part 7: Ensuring Your Account Management Team Is Equipped

Strong sales and account management leaders can pave the way to…

Your First 100 Days as an Account Management Leader Part 6: Building Internal Support and Alignment for KAMs

Account Managers need a unique set of tools to provide the right…

Your First 100 Days as an Account Management Leader Part 5: Leading and Lagging Indicators Your Team Should Hit

Analyzing the same thorny, complex challenges from different…

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