About

CEO at Kapta
Alex Raymond is the CEO of Kapta.

What Key Account Managers Should Always Consider For Their Strategic Planning

Most businesses today depend on growth to thrive. For some, it’s…

How To Gracefully Say ‘No’ To Key Accounts, And Why It’s Sometimes Necessary

If given a choice between undergoing a root canal procedure and…

6 Ways to Help Stay Focused When Key Account Projects Feel Like Total Chaos

When it comes to Key Account Management, there’s a point where…

Why Key Account Management is Not Glorified Customer Support

Time and time again, business executives and key account…

How Key Account Managers Can, and Must, Educate Their Senior Managers on Key Customer Goals, Priorities, and Needs

Great leaders know they lead best when their intelligence is…

How KAMs Can Focus on the “Critical Few” for the Key Account Customer

Every key account manager (KAM) has a huge impact on corporate…

How Similar Are Quarterbacks and Key Account Managers?

Quarterbacks are the stars of the football team. The…

How Managers Coach KAMs to Successful Performance

Every senior manager knows that business success relies on…

Critical Skills for Key Account Managers: The Power of Purposeful Listening

Key account managers (KAMs) carry a very big responsibility.…

Dos and Don’ts: How To Respond When You Drop The Ball For A Customer

As a key account manager, the question is not if you are going…

Key Account Managers: The Unsung Heroes of Your Business

At the start of another work day, a team of executives sit down…

How to Diffuse a Critical Situation With a Key Account Customer

Regardless of how good of a key account manager you are, chances…

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