Your Perfect Key Account Management Solution: Build versus Buy

67% of businesses are prioritizing customer retention over new…

How the Key Account Management Process Feeds into KAM Software

Breaking down the key account management process and how KAM…

Invest in Key Account Management Software, Not Your CRM

The tools you choose to utilize will make or break your success.…

5 Things to Look for in a Strategic Account Planning Software

Relationships are at the core of every account. But it takes…

How CRM Integration Is Changing the Strategic Account Planning Process

Fragmented processes can cost your organization a lot of money…

Critical Behaviors your team must adopt to get the most from Key Account Management software

Key Account Management (KAM) is an essential function in your…

Why Forward-Thinking Chief Revenue Officers are Investing in Key Account Management Software

According to the Pareto Principle, or 80/20 rule, 80% of your…

How Analytics is Improving Strategic Account Management

Psychology 101 tells us that responding with reinforcement when…

Signs That It’s Time To Invest in Key Account Management Software

It’s true now and it was true pre-COVID-19: customers are easier…

Five Questions To Ask When Rolling Out KAM Software

At Kapta, we want you to be more than just a vendor; our key…

Your Key Account Management Tech Stack (and Tech Hacks)

There are 3 pillars to building a truly customer-centric Key…

6 Steps to Getting the Most out of Kapta

When you invest in a new software tool, you want to know for a…

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